Work / Töpfer Romania
Bedtime Stories for Parents
Digital Campaign · Design — 2023
Published commercial work
The challenge
New parents are flooded with myths about child nutrition and care, passed on by everyone and checked by no one.
The idea
Turn each parenting myth into a fairy tale with a happy ending — and a practical tip.
The work
My role
Graphic Designer
Agency: MullenLowe Romania, with Medic One
Outcome
- Stories published on topfeeria.ro, with social posts and online ads
- Töpfer’s first campaign to use AI in developing its layouts